Do I need a website? If you’re still debating on whether you need a website for your business, we say; Yes! Here are 5 reasons why.
1. It’s the digital age
How many people today can survive without a mobile phone? I bet even just thinking about spending a single day away from your smartphone is a daunting task. Why? Because phones are now mainstream. Everything is somehow connected to your phone number or email address. Over time, what looked like a luxury item is now a basic necessity. The same now applies to business websites.
It’s the digital age, your tech-savvy customers expect you to have a website to give them information when they need it. As a start, it could just be a simple one-page website to show a short description of your business and contact details. You could update it as you grow.
2. You remain open for business
You’re a human being, you need rest. But, your website doesn’t. It’s hard to measure what opportunities you lose during weekends, holidays, bad weather, or leave days. Your website gets around these challenges by directing your customers on what to do even when your physical store is closed. For example, a prospect has a question, just set up a contact form and you’ll get back to them at a convenient time. Also, e-commerce websites, like Natural Hair Kenya’s website, continue receiving orders even on weekends and they deliver them to the customer at the start of the next working day.
3. Lets you control the narrative
Marketers say social media is like a billboard about your business while your website is your actual office. The nature of social media is that it relies heavily on user interactions. Hence the name ‘social’. Because of this, it becomes difficult to control the environment. Think of all the customer complaints you might see on a company’s post even though the post was intended to address something else.
With a website, each visitor makes an independent decision based on what you put up. If they have a question, they could get in touch through your available channels. Your website alleviates the potential of prospects running into false negative reviews or misrepresentations from others.
4. It’s not as demanding as it seems
Gone are the days when choosing to get a website meant a rollercoaster of activity. In fact, if you’re on a really tight budget and only need a one or two-page website, you could do it without any experience in coding. There are plenty of online platforms that offer a ‘do it yourself model at a small fee or even get a website for free.
However, if you need a more demanding website or expert advice, we recommend getting in touch with a web design agency.
5. Long term investment
A website is a business asset. Depending on the type of the website, the initial cost may seem higher than you’d like. However, maintenance fees are always lower after the website is complete and your website, idealy, should get better as your business grows. If you need an example, consider Amazon.